Search results for " Organizational Memory Agrifood Sector"

Corporate Museum and Organizational Memory in AgriFood Organization Sector

2021

The competitive environment is becoming more complex. For this reason, it is called VUCA (Volatile, Uncertain, Complex and Ambiguous). Firms must identify new ways to maintain and increase their competitive advantage. Firms based their competitive advantage on the enhancement of knowledge and innovation. From this perspective, despite the vast literature on KM, corporate museums represent a little observed phenomenon. Corporate museums represent a new mechanism for the enhancement of knowledge and organizational memory. Despite this, studies on corporate museums focus only on the aspects of marketing and corporate branding. Few studies have addressed this phenomenon from the point of view o…